Partner with APT
Australia Wide
Direct access to one of Australia's most engaged poker communities, through major live events, live-stream production, social media and year-round marketing.
The APT Opportunity
Why Partner With APT
Up to 10
Major poker series annually
~15 Days
Of tournament activity per series
~5,000
Player entries per series
Up to 8,100
Direct player-seat placements per series
Up to 81,000
Direct player-seat placements annually
3–5 Million
Social media reach
Up to 3–5 Million
Live-stream views per series across APT social platforms
National Exposure
Through events, digital content, poker media, radio, print and planned television production
Partnership Packages
Three Ways to Partner
From consistent national exposure to dominant positioning and custom activations—choose the tier that matches your commercial objectives.
Entry Tier
APT Event Partner
A national partnership for brands seeking consistent exposure and direct access to players across the Australian Poker Tour calendar.
Event Branding
- Partner logo displayed on selected APT event banners and venue signage
- Logo inclusion on selected event promotional material
- Partner marketing material displayed at APT events
- Recognition as an Official Event Partner of the Australian Poker Tour
Dedicated Activation Booth
- Dedicated branded stand or booth inside the tournament room
- Opportunity to activate throughout every day of each APT series
- Communicate directly with players during tournament hours
- Demonstrate or sell approved products and services
- Distribute samples, vouchers, offers and promotional material
- Run approved competitions and player promotions
- Capture customer leads with the appropriate participant consent
Direct-to-Seat Marketing
- Opportunity to place approved vouchers, offers, discount codes, samples or promotional material directly on player seats at selected events
- Access to an audience generating approximately 5,000 player entries per series
- Repeated physical brand exposure inside the tournament environment
Digital and Social Media
- Partner logo and website link displayed on the APT website
- Inclusion in selected APT social media content
- Partner acknowledgements throughout the season
- Opportunities for collaborative social competitions and promotions
Live-Stream Exposure
- Partner logo incorporated into selected APT live-stream graphics
- Partner-supplied advertising included during selected live streams
- Partner acknowledgements during selected live-stream coverage
Media and Content
- Inclusion in selected sponsor acknowledgements
- Opportunities to participate in approved APT promotional, podcast and media activity
Annual Investment
$50,000 + GST
Premium Tier
APT Major Partner
A premium national partnership offering greater brand prominence, stronger player engagement and expanded integration across APT events, content and live productions.
Includes all Event Partner benefits, plus:
Premium Event Branding
- Increased logo prominence across APT venues
- Premium banner and signage positioning
- Branding incorporated into selected feature-table areas
- Increased visibility across event promotional material
- Greater opportunity for product and brand integration
Priority Activation Booth
- Priority booth positioning within high-traffic player areas
- Larger or enhanced branded activation space where available
- Daily activation access throughout each APT series
- Ability to sell, demonstrate, sample or promote approved products and services
- Opportunities to run interactive experiences, competitions and lead-generation campaigns
Expanded Direct-to-Seat Marketing
- Approved marketing material placed directly on player seats across multiple events
- Potential access to thousands of player-seat placements during each series
- Opportunities to deliver exclusive partner offers, vouchers, samples and promotional campaigns
RFID Feature-Table Branding
- Partner logo incorporated onto the RFID feature-table felt
- Brand visibility throughout selected feature-table broadcasts
- Integration into selected broadcast graphics and production assets
Live Production and Advertising
- Increased advertising inventory during APT live streams
- Partner-supplied video advertisements included in agreed broadcast breaks
- Brand acknowledgements during live production
- Opportunities to create sponsored segments and competitions
Enhanced Digital and Social Exposure
- Increased frequency of partner exposure across APT social channels
- Dedicated partner posts throughout the year
- Collaborative competitions and engagement campaigns
- Integration into selected APT video and digital content
- Premium logo and link placement on the APT website
Podcasts, Content and Media
- Sponsored podcast segments
- Opportunities for partner representatives to participate in selected content
- Brand mentions across relevant APT interviews and productions
- Inclusion in selected national marketing and poker-media campaigns
Annual Investment
$100,000 + GST
Top Tier
APT Principal Partner
The highest level of partnership available across the Australian Poker Tour. Designed for a major brand seeking dominant positioning, premium player access and extensive integration across live events, digital platforms, live streaming, media and planned television production.
Includes all Event Partner and Major Partner benefits, plus:
Principal Partner Status
Prominent recognition as an Official Principal Partner of the Australian Poker Tour.
Category exclusivity may be available subject to commercial agreement.
Dominant Event Branding
- Highest-priority logo positioning across APT events
- Premium branding on the RFID feature-table felt
- Priority placement across banners, media walls and venue signage
- Branding opportunities across selected high-profile tournament areas
- Extensive distribution of approved partner marketing material
- Opportunities for branded tournament components and feature areas
Premium Activation Presence
- Premium branded activation space inside tournament venues
- Priority access to the highest-traffic player engagement areas
- Full daily activation access throughout every APT series
- Ability to operate high-impact sales, sampling, demonstration or experiential activations
- Opportunity to create immersive brand experiences tailored to the APT audience
- Custom player acquisition, lead-generation and promotional campaigns
Priority Direct-to-Seat Marketing
- Priority distribution of approved vouchers, offers, discount codes, samples and promotional material
- Access to up to 8,100 player-seat placements per series
- Potential access to up to 81,000 player-seat placements across a 10-series annual calendar
- Opportunity to create exclusive offers specifically for APT players
Priority Broadcast and Live Production
- Priority brand integration throughout selected APT live streams
- Premium advertising inventory during live broadcasts
- Opening and closing partner recognition where appropriate
- Branded segments, competitions and broadcast features
- Priority integration into broadcast graphics
- Priority exposure within selected television production associated with 7plus and 7mate, subject to broadcaster approval and final broadcast agreements
Maximum Digital and Social Exposure
- Highest level of exposure across APT social channels
- Dedicated branded campaigns throughout the season
- Integration into selected high-performing APT content
- Collaborative video production
- Major competitions and promotional campaigns
- Priority positioning on the APT website
- Campaign opportunities built around APT's wider digital audience
Media, Radio and Public Relations
- Principal Partner recognition in selected APT media campaigns
- Opportunities for inclusion in newspaper and radio advertising
- Inclusion in national and international poker-media activity
- Recognition in selected media releases and partnership announcements
Podcast and Content Partnership
- Premium sponsored podcast segments
- Partner representative interview opportunities
- Branded competitions and content series
- Product or service integration where appropriate
- Opportunities to develop original branded content with APT
Custom Partnership Activations
APT will work directly with the Principal Partner to develop commercial activations aligned with its objectives, including:
- Customer acquisition campaigns
- Player competitions
- VIP experiences
- Hospitality
- Product sampling
- Lead generation
- Branded tournaments or event components
- Digital campaigns
- Content collaborations
- Category exclusivity
- Naming or presenting rights where commercially agreed
Annual Investment
From $250,000 + GST — Final investment will depend on category exclusivity, activation requirements, broadcast integration, naming rights and the required level of brand exposure.
Compare Packages
Compare Partnership Packages
See exactly what's included at each tier—side by side.
Annual Investment
Official Partner Status
APT Website Presence
Social Media Exposure
Venue Branding
Dedicated Activation Booth
Daily In-Room Activation
Direct-to-Seat Marketing
RFID Feature-Table Branding
Live-Stream Branding
Video Advertising
Competitions and Promotions
Podcast Integration
Media Campaign Integration
Television Production Integration*
Category Exclusivity
Custom Activations
*Television and broadcast inclusions are subject to broadcaster approval, production agreements and applicable advertising requirements.
Build Your Partnership
Build Your APT Partnership
Every partner has different commercial objectives. APT will tailor the final partnership around your target audience, preferred activations, category requirements and desired level of exposure.
Enquire About Partnership
